Brand to the Bone is a creative shop based in San Antonio, TX founded and lead by Joseph Guerra, a 30+ year veteran of Advertising and Marketing. We offer an array of professional creative services for advertising and marketing solutions. As our name suggests we are dedicated to understanding whats truly at the core of your Brand to bring out it’s uniqueness in the category, and make meaningful connections with your target audience.
We are creative and strategic. We know that great work must come from a clear creative strategy that is born from the brands purpose. Not just an idea for ideas sake, but solutions that are purposeful that work for both - your target audience and your business goals.
We are thinkers, story tellers and guides. We believe our work must connect the brand with consumer at every touchpoint throughout their journey. We seek to integrate all the right marketing channels to deliver your Brand message to achieve the desired results.
We are nimble and resourceful. A one man shop with many years of experience and many contacts and industry experts on call, making Brand to the Bone a responsive and affordable extension to your marketing department, without the fat and red tape of a big Ad Agency.
We Care. Every Client is important. We know that the work we create has an impact on people and society. We believe the images and messages we put forth adds value to peoples lives. We believe the work we do makes the brand meaningful not just for today, but also has an enduring quality that adds to the brands truth.
At Brand to the Bone, our goal is to create bold, smart effective branding and solve problems through creativity and collaboration. Quickly, Affordably.
About Joseph Guerra
Born in San Antonio, Texas, and educated at Columbia College, Colombia MO with a BFA in Fine Art, Advertising / Photography in 1981. After graduation began what was the beginning of a long career in Advertising who's trajectory spans some 30+ years at various top general Market and Hispanic Ad Agencies - rising through the ranks of Art Director to Executive Creative Director, to Agency Owner & Agency Head of Brand to the Bone.
Joseph is a meticulous creative, an Executive Broadcast Producer who doubles as a Senior Art Director who can take on complex assignments, meet tight deadlines and deliver superior performance in the design and execution of full Ad campaigns from Broadcast TV, Radio, Online video content, to all forms of Print vehicles.
Joseph applies a strong sense of artistic design and operates with a seamless sense of urgency and thrives in a fast-paced setting. And as a Latino from South Texas, Joseph is fluent in Spanish and has a keen sense of the ever growing Hispanic Market consumer.
Joseph’s core competencies include: Creative & Strategic Thought Leadership, Client Relations, Project Management, Budget Preparation, MAC Creative Suites (latest), Market Analysis, Planning and Trafficking.
“It’s the South Texas DNA in me. I do love a great steak cooked just right. I’m just as comfortable flipping a BBQ fork over a mesquite pit as I am moving a mouse around my computer screen designing a full-blown campaign. The key is uncovering ideas that are true to the core of a brand.
That’s what Brand to the Bone is all about. Just like the flavor of a great steak is juiciest at the bone. Great ideas are best when born from the soul of the brand.
I love the energy of solving Advertising problems, and discovering all of the ways to bring a brands essence to life. I love the collaboration of working with Clients, and surprising them with quick turn around big ideas that don’t break the bank. Working with different Brands, the Clients involved, and all the people in Advertising makes my days both full and fulfilled. I’ve made life-long friends and Clients this way.
If I’m not at my computer working, I can be found out taking photos of interesting places and spaces, or on long hikes with my “dog-kids” Raji and Leila. When you call me, there is a 99.99% chance I’ll answer the phone. If not, you can be sure I’ll most likely respond to your call within 5 minutes. Not bad for a busy Ad guy. So give me a call. Let’s get cooking on some great ideas for your Brand today.” - Joseph Guerra
Joseph Guerra
San Antonio, Texas
jsphgrr@gmail.com
210.262.4230